What is True Colors and what can it do for me?

About UsTRUE COLORS® is a simple model of personality identification for people of all ages. It improves communication through the recognition of a person’s true character. Utilizing the colors of Orange, Gold, Green and Blue to differentiate four basic personality types, True Colors becomes an uncomplicated language for every individual to convey complex ideas very simply.

True Colors International has been delivering services in business, education, government, military, non-profits, family and community settings. Designed to be simply infused through a large variety of methods, the True Colors approach has been experienced by millions of people worldwide in the US, Canada, Latin American, Asia, Europe and the Middle East. Clients include many Fortune 500 companies, school districts, higher education institutions, non-profits, government agencies and military. All of which testify to the benefits of True Colors.

The core of the system identifies intrinsic values, motivations, self-esteem, sources of dignity and worthiness, causes of stress, communication styles, listening styles, non-verbal responses, language patterns, social skills, learning styles, environmental motivators, cultural appeal, negative mental states, relationship orientation and ethical behaviors.

 A Brief History of True Colors

Founded by Don Lowry in 1978 and based on the principals of Myers-Briggs and the work of David Keirsey, True Colors has been used by all ethnic groups, translated into a dozen languages and is not gender-specific.

Join us as True Colors celebrates over 30 years of success in sharing all the benefits of the True Colors methodology being a simple, easy to use personality assessment and communication system. We have been licensing people to facilitate our workshops, courses and programs. These can be used for organizations, consultants, and independent business people to use as a tool for communicating, resolving conflict, increasing teamwork, improving wellness, and many other uses. The element of greatest importance is to always craft a solution that is just right for each organization


The True Colors Character Cards

What are they – why use them?

Recognizing the potential of the True Colors® concepts to improve people’s lives, careers and relationships, Lowry set about developing a fundamental and universal way to package the information so it could be understood and easily applied by both children and adults alike.

Don Lowry originally selected theater as an entertaining way to acquaint people with the powerful insights of temperament. In order to involve the audience in the process, he developed the True Colors character cards (thus the mimes depicted on the front of the cards). The cards offered a gratifying, hands-on experience in discovering their True Colors personality traits.

“Successful people know who they are and what their True Colors are… when you know what your core values and needs are and feel good about them, you can perform at your highest potential in every area of life. And when you share a working, mutual understanding of other’ core values and needs, you have the basis to communicate, motivate, and achieve common goals with utmost dignity, efficacy, and mutual respect.”

-Don Lowry, creator of True Colors.

Card Fan 20150129

Little did he know at the time, the simplicity of these cards would be 
key to the ease of use and lasting impact of True Colors.


Flip a switch – the light comes on. Simple as that, right? Most of us don’t take the time to step back and consider the vast technology of electricity that lies behind this simple act, and yet we enjoy the benefits of the light bulb numerous times throughout the day.

The same could be said of the True Colors Character Card Sort – on the surface it seems like a simple act, yet behind this simple process is decades of personality research and observation. Once you sort the cards into your unique personality spectrum your personality will take on a new light. Frequently from this one activity individuals have remarked, “Oh, so THAT’S why I do things that way”, or “Now I understand my spouse/mate better”. The card sort is a deceptively simple, yet profoundly effective way to discover your unique personality and begin your exploration with True Colors®.

Are you Orange?


Witty - Charming - Spontaneous
Impulsive - Generous - Impactful
Optimistic - Eager - Bold
Physical - Immediate - Fraternal

Are you Gold?


Loyal - Dependable - Prepared
Thorough - Sensible - Punctual
Faithful - Stable - Organized
Caring - Concerned - Concrete

Are you Green?


Analytical – Global - Conceptual
Cool - Calm - Collected
Inventive - Logical - Perfectionistic
Abstract - Hypothetical - Investigative

Are you Blue?


Enthusiastic - Sympathetic - Personal
Warm - Communicative - Compassionate
Idealistic - Spiritual - Sincere
Peaceful - Flexible - Imaginative

The Meaning Behind the Colors of True Colors

Color has been used to shape and describe our lives, our habits, our values, and our feelings throughout the ages. Research into the physiological effects of color has shown that it truly has an impact on our lives, often in unconscious and mysterious ways. The colors for the True Colors model were chosen to correspond with the various metaphors associated with each Color.

Click or Tap the boxes below to learn about each color